# Union Street Media

#### **Integration Setup**

*Note: This setup must be completed by the account owner.*

1. Generate an API Key in Rechat:
   * Navigate to **People > Lead Routing > Union Street Media**
   * Click **Add Route**
   * Click **Copy Access Key (API)**
2. Provide the following details to your Union Street Media representative:
   * Your **Rechat API Key**
   * The **email address** associated with your Rechat account

Once the integration is activated on their end, any existing leads in Union Street Media will sync with Rechat.

#### **What Gets Synced?**

**New Lead Information**

Whenever a lead is created in Union Street Media, the following details sync automatically:

* **Contact Information**: First name, last name, primary and secondary email, primary and secondary phone number, and address (street, city, state, zip).

**Lead Activity from Union Street Media**

When a lead interacts with your Union Street Media website, their activity will sync to Rechat:

* **Saved Searches**
* **Favorited Properties**
* **Recently Viewed Properties**
* **Website Page Views**

This integration ensures your leads’ engagement is always up-to-date, helping you manage follow-ups and conversions more effectively within Rechat.


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