Testimonials

Collect social proof. Build trust. Generate more business.

Overview

Every successful transaction creates an opportunity to earn future business.

Testimonials help you capture positive client experiences and turn them into marketing assets that build credibility, strengthen your reputation, and help future clients feel confident choosing you as their agent.

With Testimonials in Rechat, you can collect client feedback, organize it in a centralized library, and reuse it throughout your marketing—all without relying on separate review management tools.

Why Testimonials Matter

Real estate is built on trust.

Before a client hires an agent, they want to know:

• Have you helped people like them before?

• What was it like working with you?

• Would past clients recommend you?

Testimonials answer those questions better than any marketing message ever could.

A strong testimonial can help:

• Build credibility with new leads

• Strengthen listing presentations

• Improve buyer consultations

• Increase referral opportunities

• Reinforce your expertise and professionalism

How Testimonials Work

The Testimonials workflow is simple:

1. Collect Testimonials

Request feedback directly from your contacts through professionally designed testimonial request emails. You can also:

• Import Zillow testimonials

• Add testimonials manually

• Store reviews you've received elsewhere

2. Organize Testimonials

All testimonials are stored in your Testimonials library. Use tags to organize testimonials by audience, transaction type, or specialty.

Examples include:

• Buyer

• Seller

• Luxury

• Investor

• Relocation

• First-Time Buyer

3. Reuse Testimonials

Once collected, testimonials become reusable marketing assets. Use them throughout Rechat, including:

• Email campaigns

• Websites

• Presentations

• CMAs

• Listing presentations

• Buyer presentations

A Centralized Testimonial Library

Instead of storing testimonials across multiple platforms, Rechat gives you a single place to manage them. Every testimonial includes:

• Client information

• Written feedback

• Star rating

• Source

• Submission date

• Tags

This makes it easy to find the right testimonial when creating marketing materials or preparing for client meetings.

Supported Testimonial Sources

Testimonials can be collected from:

1. Rechat Requests: Send testimonial requests directly from Rechat.

2. Zillow: Connect Zillow to import existing testimonials.

3. Manual Entry: Add testimonials you've received through:

   • Email

   • Text messages

   • Social media

   • Handwritten notes

   • Other review platforms

What Happens After a Testimonial Is Submitted?

When a client submits a testimonial:

• The testimonial is saved to your library

• The testimonial is added to the contact's History timeline

• You receive an email notification

• The testimonial becomes available for use in marketing materials

Best Practices

For the best results:

• Request testimonials shortly after a successful transaction

• Collect testimonials consistently throughout the year

• Use meaningful tags to stay organized

• Include testimonials throughout your marketing materials

• Build a diverse collection of buyer, seller, luxury, and relocation success stories

Related Articles

• Collecting Testimonials

• Managing Testimonials

• Using Testimonials in Marketing