> For the complete documentation index, see [llms.txt](https://help.rechat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rechat.com/guides/crm/testimonials.md). # Testimonials Collect social proof. Build trust. Generate more business. {% embed url="" %} ### Overview Every successful transaction creates an opportunity to earn future business. Testimonials help you capture positive client experiences and turn them into marketing assets that build credibility, strengthen your reputation, and help future clients feel confident choosing you as their agent. With Testimonials in Rechat, you can collect client feedback, bring in reviews from supported sources, organize testimonials in a centralized library, and reuse them throughout your marketing. ### Why Testimonials Matter Real estate is built on trust. Before a client hires an agent, they want to know: * Have you helped people like them before? * What was it like working with you? * Would past clients recommend you? Testimonials answer those questions better than any marketing message ever could. A strong testimonial can help: * Build credibility with new leads * Strengthen listing presentations * Improve buyer consultations * Increase referral opportunities * Reinforce your expertise and professionalism ### How Testimonials Work The Testimonials workflow is simple: #### 1. Collect Testimonials Request feedback directly from your contacts through professionally designed testimonial request emails. You can also: * Connect Testimonial Tree to bring your Testimonial Tree testimonials into Rechat * Import Zillow testimonials * Add testimonials manually * Store reviews you've received elsewhere #### 2. Organize Testimonials All testimonials are stored in your Testimonials library. Use tags to organize testimonials by audience, transaction type, or specialty. Examples include: * Buyer * Seller * Luxury * Investor * Relocation * First-Time Buyer #### 3. Reuse Testimonials Once collected, testimonials become reusable marketing assets. Use them throughout Rechat, including: * Email campaigns * Websites * Presentations * CMAs * Listing presentations * Buyer presentations ### A Centralized Testimonial Library Instead of storing testimonials across multiple platforms, Rechat gives you a single place to manage them. Every testimonial includes: * Client information * Written feedback * Star rating * Source * Submission date * Tags This makes it easy to find the right testimonial when creating marketing materials or preparing for client meetings. ### Supported Testimonial Sources Testimonials can come into Rechat from several sources: **Rechat Requests**\ Send testimonial requests directly from Rechat. When your client submits their feedback, it's automatically added to your Testimonials library. **Testimonial Tree**\ Connect your Testimonial Tree account to bring your existing testimonials into Rechat and keep new Testimonial Tree testimonials syncing into your library. New testimonials currently sync approximately every four hours. **Zillow**\ Connect your Zillow account to import existing Zillow testimonials. **Manual Entry**\ Add testimonials you've received through other sources, including: * Email * Text messages * Social media * Handwritten notes * Other review platforms {% hint style="info" %} Testimonials imported from a connected source are identified in the **Source** column of your Testimonials library, making it easy to see where each review originated. {% endhint %} ### What Happens After a Testimonial Is Submitted? When a client submits a testimonial: * The testimonial is saved to your library * The testimonial is added to the contact's History timeline * You receive an email notification * The testimonial becomes available for use in marketing materials ### Best Practices For the best results: * Request testimonials shortly after a successful transaction * Collect testimonials consistently throughout the year * Use meaningful tags to stay organized * Include testimonials throughout your marketing materials * Build a diverse collection of buyer, seller, luxury, and relocation success stories ### Related Articles * [Collecting Testimonials](/guides/crm/testimonials/collecting-testimonials.md) * [Managing Testimonials](/guides/crm/testimonials/managing-testimonials.md) * [Using Testimonials in Marketing](/guides/crm/testimonials/using-testimonials-in-marketing.md) --- # Agent Instructions This documentation is published with GitBook. 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