> For the complete documentation index, see [llms.txt](https://help.rechat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rechat.com/guides/crm/testimonials.md). # Testimonials {% embed url="" %} ### Overview Every successful transaction creates an opportunity to earn future business. Testimonials help you capture positive client experiences and turn them into marketing assets that build credibility, strengthen your reputation, and help future clients feel confident choosing you as their agent. With Testimonials in Rechat, you can collect client feedback, organize it in a centralized library, and reuse it throughout your marketing—all without relying on separate review management tools. ### Why Testimonials Matter Real estate is built on trust. Before a client hires an agent, they want to know: * Have you helped people like them before? * What was it like working with you? * Would past clients recommend you? Testimonials answer those questions better than any marketing message ever could. A strong testimonial can help: * Build credibility with new leads * Strengthen listing presentations * Improve buyer consultations * Increase referral opportunities * Reinforce your expertise and professionalism ### How Testimonials Work The Testimonials workflow is simple: #### 1. Collect Testimonials Request feedback directly from your contacts through professionally designed testimonial request emails. You can also: * Import Zillow testimonials * Add testimonials manually * Store reviews you've received elsewhere #### 2. Organize Testimonials All testimonials are stored in your Testimonials library. Use tags to organize testimonials by audience, transaction type, or specialty. Examples include: * Buyer * Seller * Luxury * Investor * Relocation * First-Time Buyer #### 3. Reuse Testimonials Once collected, testimonials become reusable marketing assets. Use them throughout Rechat, including: * Email campaigns * Websites * Presentations * CMAs * Listing presentations * Buyer presentations ### A Centralized Testimonial Library Instead of storing testimonials across multiple platforms, Rechat gives you a single place to manage them. Every testimonial includes: * Client information * Written feedback * Star rating * Source * Submission date * Tags This makes it easy to find the right testimonial when creating marketing materials or preparing for client meetings. ### Supported Testimonial Sources Testimonials can be collected from: 1. **Rechat Requests:** Send testimonial requests directly from Rechat. 2. **Zillow:** Connect Zillow to import existing testimonials. 3. **Manual Entry:** Add testimonials you've received through: * Email * Text messages * Social media * Handwritten notes * Other review platforms ### What Happens After a Testimonial Is Submitted? When a client submits a testimonial: * The testimonial is saved to your library * The testimonial is added to the contact's History timeline * You receive an email notification * The testimonial becomes available for use in marketing materials ### Best Practices For the best results: * Request testimonials shortly after a successful transaction * Collect testimonials consistently throughout the year * Use meaningful tags to stay organized * Include testimonials throughout your marketing materials * Build a diverse collection of buyer, seller, luxury, and relocation success stories ### Related Articles * [Collecting Testimonials](/guides/crm/testimonials/collecting-testimonials.md) * [Managing Testimonials](/guides/crm/testimonials/managing-testimonials.md) * [Using Testimonials in Marketing](/guides/crm/testimonials/using-testimonials-in-marketing.md) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.rechat.com/guides/crm/testimonials.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.