Using Testimonials in Marketing

Learn how to incorporate testimonials into your marketing materials to build trust and showcase client success stories.

Overview

Testimonials can be added directly to marketing assets throughout Rechat.

Common use cases include:

• Email campaigns

• Agent websites

• Listing websites

• Presentations

• CMAs

Add Testimonials to an Email

Desktop

1. Open an email template

2. Open the Basics section

3. Drag the Testimonials block into your design

4. Select one or more testimonials

5. Click Next

6. Save your changes

Choosing the Right Testimonials

Match testimonials to your audience whenever possible.

Examples

Presentations (CMA) Use testimonials from past sellers.

Buyer Campaign Use testimonials from buyers.

Luxury Marketing Use testimonials from luxury clients.

Relocation Marketing Use testimonials from relocation clients.

Best Practices

Build a Variety of Testimonials

Try to collect testimonials from:

• Buyers

• Sellers

• Investors

• Relocation clients

• Luxury clients

• First-time buyers

Use Testimonials Regularly

Don't collect testimonials just to store them. Feature them throughout your marketing to reinforce credibility and demonstrate your experience.