# Email Deliverability Even if an email is sent, that does not guarantee it will be seen.Deliverability is influenced by three key factors: * **Your domain reputation** * **Your sending behavior** * **Your recipient engagement** ### **How Email Providers Decide Where Your Email Goes** Email providers like Gmail and Outlook evaluate every message you send. They look at: * Have recipients engaged with your emails before? * Is your domain properly authenticated? * Are you sending to people who expect your emails? * Do people mark your emails as spam? Based on this, your email may land in: * Inbox * Promotions * Spam ### **Common Reasons Emails Go to Spam** * Sending to cold or outdated contact lists * Low engagement (few opens, clicks, or replies) * Missing or incomplete domain authentication * Sudden spikes in sending volume * Spam-like formatting or content ### **Quick Fix Checklist** If your emails are going to spam, start here: * Send to your most engaged contacts first * Avoid large blasts to cold lists * Confirm your domain is authenticated * Keep emails simple and conversational * Ask recipients to reply or save your contact ### **Explore More** * Best Practices to Improve Deliverability * Setting Up Your Domain * Troubleshooting Email Issues * Switching Email Platforms --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.rechat.com/guides/marketing/email-deliverability.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.