Email Deliverability
Email deliverability is the ability for your emails to successfully reach your recipient’s inbox instead of being filtered into spam or promotions folders.
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Email deliverability is the ability for your emails to successfully reach your recipient’s inbox instead of being filtered into spam or promotions folders.
Even if an email is sent, that does not guarantee it will be seen.Deliverability is influenced by three key factors:
Your domain reputation
Your sending behavior
Your recipient engagement
Email providers like Gmail and Outlook evaluate every message you send. They look at:
Have recipients engaged with your emails before?
Is your domain properly authenticated?
Are you sending to people who expect your emails?
Do people mark your emails as spam?
Based on this, your email may land in:
Inbox
Promotions
Spam
Sending to cold or outdated contact lists
Low engagement (few opens, clicks, or replies)
Missing or incomplete domain authentication
Sudden spikes in sending volume
Spam-like formatting or content
If your emails are going to spam, start here:
Send to your most engaged contacts first
Avoid large blasts to cold lists
Confirm your domain is authenticated
Keep emails simple and conversational
Ask recipients to reply or save your contact
Best Practices to Improve Deliverability
Setting Up Your Domain
Troubleshooting Email Issues
Switching Email Platforms
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