Email Deliverability

Email deliverability is the ability for your emails to successfully reach your recipient’s inbox instead of being filtered into spam or promotions folders.

Even if an email is sent, that does not guarantee it will be seen.Deliverability is influenced by three key factors:

• Your domain reputation

• Your sending behavior

• Your recipient engagement

How Email Providers Decide Where Your Email Goes

Email providers like Gmail and Outlook evaluate every message you send. They look at:

• Have recipients engaged with your emails before?

• Is your domain properly authenticated?

• Are you sending to people who expect your emails?

• Do people mark your emails as spam?

Based on this, your email may land in:

• Inbox

• Promotions

• Spam

Common Reasons Emails Go to Spam

• Sending to cold or outdated contact lists

• Low engagement (few opens, clicks, or replies)

• Missing or incomplete domain authentication

• Sudden spikes in sending volume

• Spam-like formatting or content

Quick Fix Checklist

If your emails are going to spam, start here:

• Send to your most engaged contacts first

• Avoid large blasts to cold lists

• Confirm your domain is authenticated

• Keep emails simple and conversational

• Ask recipients to reply or save your contact

Explore More

• Best Practices to Improve Deliverability

• Setting Up Your Domain

• Troubleshooting Email Issues

• Switching Email Platforms