# Email Deliverability

Even if an email is sent, that does not guarantee it will be seen.Deliverability is influenced by three key factors:

* **Your domain reputation**
* **Your sending behavior**
* **Your recipient engagement**

### **How Email Providers Decide Where Your Email Goes**

Email providers like Gmail and Outlook evaluate every message you send. They look at:

* Have recipients engaged with your emails before?
* Is your domain properly authenticated?
* Are you sending to people who expect your emails?
* Do people mark your emails as spam?

Based on this, your email may land in:

* Inbox
* Promotions
* Spam

### **Common Reasons Emails Go to Spam**

* Sending to cold or outdated contact lists
* Low engagement (few opens, clicks, or replies)
* Missing or incomplete domain authentication
* Sudden spikes in sending volume
* Spam-like formatting or content

### **Quick Fix Checklist**

If your emails are going to spam, start here:

* Send to your most engaged contacts first
* Avoid large blasts to cold lists
* Confirm your domain is authenticated
* Keep emails simple and conversational
* Ask recipients to reply or save your contact

### **Explore More**

* Best Practices to Improve Deliverability
* Setting Up Your Domain
* Troubleshooting Email Issues
* Switching Email Platforms