Best Practices to Keep Your Emails Out of Spam

Strong deliverability comes down to sending the right message to the right people at the right time.

Start with Engaged Contacts

Email providers prioritize engagement.Begin by sending emails to people who have:

• Opened your emails recently

• Clicked links

• Replied or interacted with you

Avoid sending to large, cold audiences right away.

Warm Up Your Email Sending

New domains and new sending behavior require time to build trust.Start small:

• Send to 10–25 contacts

• Gradually increase volume over time

• Focus on quality over quantity

Focus on Replies (Most Important Signal)

Replies are one of the strongest positive signals you can send.Try asking simple questions like:

• “Are you currently looking to buy or just browsing?”

Even a short reply helps improve your sender reputation.

Keep Emails Simple and Natural

Avoid:

• ALL CAPS

• Excessive punctuation (!!!)

• Image-only emails

• Too many links

• Spam trigger phrases

Instead:

• Write like a normal conversation

• Keep formatting clean

• Include your contact details

Get Permission Before Sending

Before sending marketing emails:

• Interact via call, text, or in person

• Let them know you’ll follow up via email

• Ask them to save your contact

This helps email providers recognize you as a trusted sender.

Maintain a Healthy Contact List

• Remove inactive contacts regularly

• Avoid purchased or third-party lists

• Monitor unsubscribes and bounces

• Segment your audience based on engagement