# Best Practices to Keep Your Emails Out of Spam

### **Start with Engaged Contacts**

Email providers prioritize engagement.Begin by sending emails to people who have:

* Opened your emails recently
* Clicked links
* Replied or interacted with you

Avoid sending to large, cold audiences right away.

### **Warm Up Your Email Sending**

New domains and new sending behavior require time to build trust.Start small:

* Send to 10–25 contacts
* Gradually increase volume over time
* Focus on quality over quantity

### **Focus on Replies (Most Important Signal)**

Replies are one of the strongest positive signals you can send.Try asking simple questions like:

* “Are you currently looking to buy or just browsing?”

Even a short reply helps improve your sender reputation.

### **Keep Emails Simple and Natural**

Avoid:

* ALL CAPS
* Excessive punctuation (!!!)
* Image-only emails
* Too many links
* Spam trigger phrases

Instead:

* Write like a normal conversation
* Keep formatting clean
* Include your contact details

### **Get Permission Before Sending**

Before sending marketing emails:

* Interact via call, text, or in person
* Let them know you’ll follow up via email
* Ask them to save your contact

This helps email providers recognize you as a trusted sender.

### **Maintain a Healthy Contact List**

* Remove inactive contacts regularly
* Avoid purchased or third-party lists
* Monitor unsubscribes and bounces
* Segment your audience based on engagement