Deliverability Health Checklist

Use this checklist to quickly assess the health of your email sending and identify what to improve.

1. Domain & Setup (Foundation)

• My domain shows as Authenticated in Rechat

• DNS records (SPF, DKIM, DMARC) are properly set up

• I am sending from a professional domain (not @gmail.com, etc.)

If this section is incomplete, fix this first. Nothing else matters until this is done.

2. Sending Behavior (Reputation Building)

• I send emails consistently (not large, random blasts)

• I gradually increased my sending volume over time

• I started with small groups before scaling

Sudden spikes in sending volume are one of the fastest ways to trigger spam filters.

3. Audience Quality (Who You’re Sending To)

• I send primarily to contacts who know me

• My contacts have engaged (opened, clicked, or replied) recently

• I regularly remove inactive contacts

• I do NOT use purchased or third-party lists

Bad lists = bad reputation. Every time.

4. Engagement Signals (Most Important)

• My emails receive replies

• My open rates are consistent or improving

• My contacts click links in my emails

• I occasionally ask simple questions to encourage replies

Replies are the strongest positive signal you can send to email providers.

5. Email Content (Spam-Safe Formatting)

• My emails feel personal and conversational

• I avoid ALL CAPS and excessive punctuation

• I don’t overload emails with links or images

• I include my name, contact info, and (when applicable) office address

If your email looks like an ad, it may be treated like one.

6. Warm-Up & New Activity

• I started sending to my most engaged contacts first

• I increased volume gradually over time

• I avoided sending large campaigns immediately

This is especially important if you’re new to Rechat or recently switched platforms.

7. Contact Awareness (Trust Signals)

• I’ve spoken to or interacted with my contacts before emailing

• I let contacts know they’ll be hearing from me

• I’ve asked contacts to save my email or reply

Email works best when it follows a real relationship—not replaces it.

8. Monitoring & Adjusting

• I review open rates, clicks, and unsubscribes

• I adjust my audience if engagement drops

• I test emails before sending large campaigns

Low engagement is an early warning sign—don’t ignore it.

Your Deliverability Score

Give yourself 1 point for each checked item:

• 22–24 points: 🟢 Excellent — You’re in great shape

• 18–21 points: 🟡 Good — Some room to improve

• 12–17 points: 🟠 At Risk — Likely impacting deliverability

• Below 12: 🔴 Needs Attention — High risk of spam placement

If You’re Struggling with Deliverability

Start here:

1. Send a simple email to 10–20 people who know you

2. Ask a question to encourage replies

3. Pause large campaigns

4. Clean your contact list

Then gradually rebuild from there.