# Switching Email Platforms Without Hurting Deliverability

### **Why Deliverability Drops**

When you switch platforms:

* Your sender reputation resets
* You may be using a new sending IP
* Email providers no longer recognize your sending behavior

### **Impact on Your Contacts**

You may see:

* Lower open rates
* Emails landing in spam
* Reduced engagement

### **How to Prevent Issues**

#### **1. Clean Your List**

Remove:

* Inactive contacts
* Invalid emails
* Spam traps

#### **2. Start with Engaged Contacts**

Send to people who already recognize and interact with you.

#### **3. Warm Up Gradually**

Increase your sending volume slowly over time.

#### **4. Reintroduce Yourself**

Send a simple email like:“You’ll be hearing from me here moving forward.”

#### **5. Monitor Performance**

Watch:

* Open rates
* Click rates
* Spam complaints