# What Are Spam Traps (and How to Avoid Them)

### **Types of Spam Traps**

#### **Pristine Spam Traps**

* Never used for real communication
* Designed to catch bad list practices

#### **Recycled Spam Traps**

* Old email addresses that were abandoned
* Repurposed to identify outdated lists

### **Why This Matters**

Sending to spam traps can:

* Damage your sender reputation
* Reduce deliverability
* Lead to blacklisting

### **How to Avoid Spam Traps**

* Use confirmed, permission-based contacts
* Regularly clean your contact list
* Avoid purchased lists
* Remove inactive users