Why Are My Emails Going to Spam?

Use this guide to quickly identify and fix common issues.

Emails Going to Spam for Most Recipients

Likely Causes:

• Domain not authenticated

• Sending to cold lists

Fix:

• Complete DNS setup

• Start with engaged contacts

Low Open Rates

Likely Causes:

• Weak subject lines

• Low engagement history

Fix:

• Improve targeting

• Send to smaller, more engaged groups

First Campaign Performs Poorly

Likely Cause:

• No warm-up period

Fix:

• Restart with smaller batches

• Gradually increase volume

Emails Only Going to Spam for Some Recipients

Likely Cause:

• Recipient-level filtering

Fix:

• Ask recipients to save your contact

• Encourage replies