Why Are My Emails Going to Spam?

Use this guide to quickly identify and fix common issues.

Emails Going to Spam for Most Recipients

Likely Causes:

  • Domain not authenticated

  • Sending to cold lists

Fix:

  • Complete DNS setup

  • Start with engaged contacts

Low Open Rates

Likely Causes:

  • Weak subject lines

  • Low engagement history

Fix:

  • Improve targeting

  • Send to smaller, more engaged groups

First Campaign Performs Poorly

Likely Cause:

  • No warm-up period

Fix:

  • Restart with smaller batches

  • Gradually increase volume

Emails Only Going to Spam for Some Recipients

Likely Cause:

  • Recipient-level filtering

Fix:

  • Ask recipients to save your contact

  • Encourage replies

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