# Why Are My Emails Going to Spam?

#### **Emails Going to Spam for Most Recipients**

**Likely Causes:**

* Domain not authenticated
* Sending to cold lists

**Fix:**

* Complete DNS setup
* Start with engaged contacts

#### **Low Open Rates**

**Likely Causes:**

* Weak subject lines
* Low engagement history

**Fix:**

* Improve targeting
* Send to smaller, more engaged groups

#### **First Campaign Performs Poorly**

**Likely Cause:**

* No warm-up period

**Fix:**

* Restart with smaller batches
* Gradually increase volume

#### **Emails Only Going to Spam for Some Recipients**

**Likely Cause:**

* Recipient-level filtering

**Fix:**

* Ask recipients to save your contact
* Encourage replies