Insights

Once you send an email campaign, you can track the detailed results about its recipients.

Overview

Once you send an email campaign, you can follow and see:

• Which emails were delivered

• Which emails were bounced

• Which emails were opened

• Which emails were clicked

• Which emails were unsubscribed

These metrics help you understand what’s working and who is engaging—so you can follow up with the right people at the right time.

You can also view delivery and open activity at the individual contact level directly within each contact’s History tab.

Getting Basic Stats on Campaigns

🖥️ Desktop

Navigate to Marketing → Insights → Sent to view a list of your email campaigns.

In this example:

• 403 recipients were targeted

• 391 delivered

• 151 opened

• 3 clicked

These metrics are counted per unique recipient. Multiple opens or clicks from the same person are only counted once.

Viewing Recipient-Level Engagement

You can drill into any campaign to see how individual recipients engaged with your email.

🖥️ Example: See who clicked on your email

1. Go to Marketing → Insights

2. Select a campaign

3. Use the Sort option (top right)

4. Choose Most Clicked (or other filters)

This allows you to quickly identify your most engaged contacts.

Pro Tip: Combine this with Contact History to see a full timeline of that contact’s activity.

Understanding Open Tracking

Open rates are tracked using a small, invisible image embedded in each email.

Because of this:

• Open tracking depends on the recipient’s email client

• If images are blocked, opens may not be recorded

This means open rates are a helpful indicator—but not always 100% precise.

Understanding Bounces and Unsubscribes