Embedded Videos

Rechat's ability to embed videos within emails is an extremely popular feature. However, there are some technical limitations in Emails.

Most importantly is that Emails natively do not support video.

In order for Rechat to embed a video in an email we convert them into a format called GIF. To email clients, GIF's are basically animated images.

This format comes with 2 severe limitations:

1. The output cannot have more than 256 colors.

2. The filesize of the output will be extremely large. If the video is more than a few seconds long, most email clients will just refuse to render it.

For the 2 reasons above, the embedded video will have lower quality and will be short.

Why use videos?

Given the limited quality of the videos, you may ask yourself why would you embed a video in your email if it cannot look good? The reason is, emails with such embedded videos usually have a very high click through rate and people seem to be very forgiving of the loq quality nature of them.

Different reports suggest up to 75% ctr improvement on such emails.