# Embedded Videos

Rechat's ability to embed videos within emails is a popular feature. \
However, there are some technical limitations in Emails.

Most importantly is that Emails natively do not support video. 

In order for Rechat to embed a video in an email we convert them into a format called `GIF`. To email clients, `GIF`'s are basically animated images.

This format comes with 2 severe limitations:

1. The output cannot have more than 256 colors.
2. The file size of the output will be extremely large. If the video is more than a few seconds long, most email clients will just refuse to render it.

For the 2 reasons above, the embedded video will have lower quality and will be short.

### Why use videos?

Given the limited quality of the videos, you may ask yourself why would you embed a video in your email if it cannot look good?\
The reason is, emails with such embedded videos usually have a very high click through rate and people seem to be very forgiving of the low quality nature of them.

Different reports suggest up to 75% click through rate improvement on such emails.