> For the complete documentation index, see [llms.txt](https://help.rechat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rechat.com/guides/marketing/marketing-center/social-marketing/connecting-to-instagram.md).

# Connect Instagram to Rechat

Connect a professional Instagram account to Rechat so you can publish and schedule social marketing directly from the platform.

Connect Instagram to Rechat to publish or schedule social posts and videos directly from the Marketing Center. This guide explains the required Meta setup, how to connect your account, and how to resolve common connection issues.

### Before you begin

Direct publishing to Instagram relies on Meta’s professional account infrastructure. Before connecting Instagram to Rechat, confirm that you have:

* An Instagram **Business** or **Creator** account
* A Facebook Page
* Your professional Instagram account connected to that Facebook Page
* Sufficient access to manage the Facebook Page and Instagram account
* The login credentials for the Facebook account with that access

A personal Instagram account cannot be connected for direct publishing. If necessary, follow Meta’s instructions to [set up a professional Instagram account](https://www.facebook.com/business/help/502981923235522).

{% hint style="warning" %}
**Important:** Your Facebook Page, Instagram professional account, and Meta login must all be associated correctly. Having an Instagram account and a Facebook Page is not enough—the two accounts must also be connected through Meta.
{% endhint %}

#### Prepare your Meta accounts

Complete the following setup before connecting Rechat:

1. Confirm that the Instagram account is a professional account.
2. Confirm that you have a Facebook Page for your business.
3. Connect the Instagram professional account to the appropriate Facebook Page.
4. Confirm that your Facebook profile has permission to manage the connected Page and Instagram account.

Use Meta’s current instructions to [connect a professional Instagram account to a Facebook Page](https://www.facebook.com/help/instagram/570895513091465).

<figure><img src="https://1031368632-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJZySovZjoLVT1XAonI%2Fuploads%2FbJqY1qbI5cb4Pi8pxg6u%2F2026-08-24_16-11-30.png?alt=media&amp;token=2b62600a-4721-40ab-a1a8-7f70d56fea3f" alt=""><figcaption></figcaption></figure>

{% hint style="info" icon="comment-question" %}
**Why does Rechat require a Facebook Page?**\
Meta manages third-party Instagram publishing through its professional business tools. Rechat uses this connection to request authorization and publish to the Instagram account you select.
{% endhint %}

### Connect Instagram to Rechat

After completing the Meta requirements:

1. Sign in to Rechat.
2. Select your profile in the upper-right corner.
3. Select **My Profile**.
4. Open **Integrations**.
5. Locate the Instagram or Meta integration.
6. Select **Connect**.
7. Sign in to the Facebook account that manages the correct Facebook Page and Instagram account.
8. Follow Meta’s authorization prompts.
9. Select the Facebook Page and Instagram account you want to make available to Rechat.
10. Approve the requested permissions.
11. Return to Rechat and confirm that the account appears as connected.

<figure><img src="https://1031368632-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJZySovZjoLVT1XAonI%2Fuploads%2F0uRWeiR2zMPtw4R8nRKX%2F2026-08-24_16-13-04.png?alt=media&amp;token=1b3aa44d-2e32-4302-8988-36e034d6fbe4" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1031368632-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJZySovZjoLVT1XAonI%2Fuploads%2FckXEnnelvPiuj5eqj5zg%2F2026-08-24_16-13-55.png?alt=media&amp;token=e700aae2-2073-48d3-83e2-537050f279e6" alt=""><figcaption></figcaption></figure>

<figure><img src="https://1031368632-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJZySovZjoLVT1XAonI%2Fuploads%2FWozglGy8YTVAWbmSzwdx%2F2026-08-24_16-15-02.png?alt=media&amp;token=7d85ce28-94c5-4025-9d5c-b32410e1309a" alt=""><figcaption></figcaption></figure>

{% hint style="danger" %}
**Security note:** Enter your Facebook and Instagram credentials only in Meta’s authorization window. Rechat does not need you to provide your password directly.
{% endhint %}

### Verify the connection

Before creating marketing, confirm that Rechat can access the intended Instagram account:

1. Open the **Marketing Center**.
2. Select a template that supports the **Social** or **Videos** format.
3. Customize the marketing as needed.
4. Select **Save & Share**.
5. Select **Schedule or Share on Instagram**.
6. Open the **Instagram Account** menu.

Your connected account should appear as an available option.

<figure><img src="https://1031368632-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJZySovZjoLVT1XAonI%2Fuploads%2FRlopfftbnQCJ5KmmXXMx%2F2026-08-24_16-18-10.png?alt=media&amp;token=92f4424b-7ad7-477d-93fc-714507c47ed3" alt=""><figcaption></figcaption></figure>

If the wrong account appears—or the account does not appear—review the troubleshooting section below before publishing.

### Publish or schedule marketing on Instagram

Once Instagram is connected:

1. Create or open supported social or video marketing.
2. Select **Save & Share**.
3. Select **Schedule or Share on Instagram**.
4. Choose the appropriate **Instagram Account**.
5. Review or write the post caption.
6. If available, select **Generate Caption** to create a suggested caption.
7. To publish immediately, select **Post**.
8. To publish later, select the clock icon and choose the desired date and time.

<figure><img src="https://1031368632-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MJZySovZjoLVT1XAonI%2Fuploads%2FLNqwrSkhdnircm6NEhEc%2F2026-08-24_15-41-41.png?alt=media&amp;token=76f9d5a0-1a5a-4ff6-aaec-58bc956c2f30" alt=""><figcaption></figcaption></figure>

Review the image or video, listing information, caption, hashtags, and selected Instagram account before publishing.

For instructions covering the complete design and sharing workflow, see **Social and Video Marketing**.

### Connect a different Instagram account

If you need to replace the connected account:

1. Return to **My Profile > Integrations**.
2. Locate the current Instagram or Meta connection.
3. Disconnect or remove the existing connection.
4. Confirm that the new Instagram professional account is connected to the correct Facebook Page in Meta.
5. Select **Connect** in Rechat.
6. Sign in with the Facebook profile that manages the new account.
7. Select the appropriate Page and Instagram account.
8. Approve all required permissions.
9. Verify the new connection from the Marketing Center.

Disconnecting an integration does not convert or remove the Instagram account itself. It removes Rechat’s authorization to publish to it.

### Reconnect Instagram

Meta authorization can expire or become invalid after password changes, permission changes, security reviews, or changes to the connected Page.

Reconnect the integration if:

* Rechat reports that the connection has expired
* Instagram publishing previously worked but now fails
* Your Facebook or Instagram password changed
* Page or business permissions changed
* The Instagram account was disconnected from its Facebook Page
* The account no longer appears in the publishing drawer

To reconnect:

1. Open **My Profile > Integrations**.
2. Disconnect the affected Instagram or Meta integration.
3. Confirm the account relationship and permissions in Meta.
4. Connect the integration again.
5. Approve all requested permissions.
6. Return to the Marketing Center and verify the account.

### Troubleshoot the connection

#### My Instagram account does not appear

Confirm that:

* The Instagram account is a Business or Creator account
* It is connected to a Facebook Page
* You signed in with the correct Facebook profile
* Your Facebook profile can manage the Page and Instagram account
* You selected the correct business assets during authorization
* You approved all permissions requested by Meta

If the account still does not appear, disconnect Rechat from Meta and complete the connection again.

Meta also provides guidance for situations where an [Instagram account cannot be added to a business portfolio](https://www.facebook.com/business/help/567938347644871).

#### I signed in to the wrong Facebook account

Close the authorization window and sign out of Facebook in the browser, or disconnect the incorrect integration from Rechat. Begin the connection again using the Facebook profile that manages the intended Page and Instagram account.

#### My Facebook Page does not appear

The Facebook profile used during authorization may not have sufficient access to that Page. Confirm your Page access in Meta, then reconnect the integration.

If the Page is managed through a Meta Business Portfolio, confirm that both the Page and Instagram account are assigned correctly.

#### Rechat says the connection expired

Reconnect Instagram from **My Profile > Integrations**. Be sure to approve all requested permissions during the new authorization.

#### My account is connected, but publishing fails

Check the following:

* The Instagram account is still professional
* The Instagram account is still connected to the correct Facebook Page
* Rechat still displays the account as connected
* The post uses a supported social or video template
* The image or video meets Instagram’s current publishing requirements
* The Instagram or Facebook account does not have an active restriction
* Meta is not experiencing a temporary publishing issue

Try reconnecting the integration before recreating the marketing.

#### I denied a permission during setup

Disconnect the integration and connect it again. Approve the permissions required for Rechat to identify your accounts and publish the marketing you request.

You can review third-party access using Meta’s [connected apps and websites settings](https://www.facebook.com/help/instagram/1144624522593085).

#### The wrong Instagram account appears when I share

Return to **My Profile > Integrations** and confirm which account is connected. If multiple accounts are available, use the **Instagram Account** menu in the publishing drawer to select the correct one.

If the intended account is unavailable, disconnect the integration and reconnect it while signed in with the Facebook profile that manages that account.

### Frequently asked questions

#### Can I connect a personal Instagram account?

No. Direct publishing requires an Instagram Business or Creator account connected to a Facebook Page.

#### Can I connect more than one Instagram account?

The accounts available to you depend on the Meta accounts and business assets authorized through your connection. When more than one account is available, select the appropriate account before publishing.

#### Does connecting Instagram give Rechat my password?

No. Authentication occurs through Meta. Rechat receives the authorization needed to perform supported actions but does not require you to enter your Meta password directly into Rechat.

#### Can Rechat publish without my approval?

Connecting Instagram authorizes the integration, but you still choose when to publish or schedule supported marketing. Review the account, content, caption, and scheduled time before confirming.

#### Why did my connection stop working after I changed my password?

Password or security changes may invalidate an existing Meta authorization. Reconnect Instagram from **My Profile > Integrations**.

#### Can I still download or share my marketing without connecting Instagram?

Yes. Depending on the marketing format, Rechat may also allow you to:

* Download the file
* Text it to a phone
* Copy a shareable link
* Share it using another compatible application

See [**Social and Video Marketing**](/guides/marketing/marketing-center/social-marketing.md) for all available sharing methods.


---

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