> For the complete documentation index, see [llms.txt](https://help.rechat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rechat.com/whats-new/ai-captions-for-social-posts.md). # AI Captions for Social Posts {% embed url="" %} Creating engaging social media content is one of the best ways to stay connected with your sphere, but coming up with something to say for every listing, open house, holiday, or market update can slow you down. Rechat now helps by automatically generating AI-powered caption suggestions directly within the Social Post builder. Whether you're marketing a new listing or sharing a branded holiday graphic, AI Captions gives you a strong first draft you can personalize before publishing. #### Take a Tour {% embed url="" %} ### What's New? When creating a Social Post in Rechat, you can now generate an AI-written caption based on the content of your post. Rather than starting with a blank text box, Rechat analyzes what's being shared—including your listing details, images, or marketing template—and generates a caption designed to match your post. Review it, make any edits you'd like, and publish with confidence. ### Smarter Captions for Every Post AI Captions adapts to the type of content you're creating. For **listing-based posts**, captions are generated using available property information and imagery to create messaging that's relevant to the home being promoted. For **non-listing posts**, such as holidays, celebrations, community content, or brand-building graphics, captions are generated using the template itself, helping you maintain an engaging social presence even when you're not promoting a property. ### Built Into Your Existing Workflow There's nothing new to learn. AI Captions is available directly inside the Social Post builder you already use. There's no separate application, no complicated prompts, and no additional setup required. Simply generate a caption, make it your own if you'd like, and publish. {% hint style="info" %} AI creates an excellent starting point, but your personality is what builds relationships. Add your own local insight, market knowledge, or call-to-action before publishing to make every post feel authentically yours. {% endhint %} ### Why You'll Love It AI Captions helps you: * Spend less time writing social media copy * Stay consistent with your marketing * Create captions tailored to each type of post * Overcome writer's block with a strong first draft * Keep your focus on building relationships—not writing captions ### Available Now AI Captions is available for both **listing** and **non-listing** Social Posts in Rechat, making it easier than ever to create polished, engaging content in just a few clicks. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.rechat.com/whats-new/ai-captions-for-social-posts.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.