# Placeholders on Emails ## Overview Rechat has the ability to send two kind of emails: * Marketing Emails * Transactional Emails If you send a marketing email to 10 people, and use `Hi {{recipient.first_name}}` , each of the recipients will receive a personalized email with their name: ``` ┌──────────────────┐ ┌──────────────────┐ ┌──────────────────┐ │ Hi Jane, │ │ Hi John, │ │ Hi Sarah, │ └──────────────────┘ └──────────────────┘ └──────────────────┘ ↓ ↓ ↓ jane.doe@example.com john.doe@example.com sarah@example.com ``` However, when you send a transactional email, you are sending 1 single email, with the same copy, to 10 different email addresses. Email protocol doesn't allow one email, sent to different recipients, to have different content. ``` ┌─────────────────────────────────┐ │ Hi Jane, │ └─────────────────────────────────┘ │ ├──────→ jane.doe@example.com ├──────→ john.doe@example.com └──────→ sarah@example.com ``` If we wanted to allow full placeholder capability on transactional emails, we essentially would've had to disable sending an email to multiple recipients (Multiple `to`, `cc`), because they all require the same email to be sent to multiple people. #### How do I know what type of email I'm sending? When sending your email, if you see the option to use `To` or `Cc`, that means it's going to be a transactional email.

However, if you don't have the option to use `Cc` and all recipients are `Locked in` as `bcc`, that effectively means you are sending a marketing email, which means we'll be sending multiple emails (one per recipient), but full placeholder functionality will work as expected.