Placeholders on Emails

Overview

Rechat has the ability to send two kind of emails:

• Marketing Emails

• Transactional Emails

If you send a marketing email to 10 people, and use Hi {{recipient.first_name}} , each of the recipients will receive a personalized email with their name:

┌──────────────────┐      ┌──────────────────┐      ┌──────────────────┐
│  Hi Jane,        │      │  Hi John,        │      │  Hi Sarah,       │
└──────────────────┘      └──────────────────┘      └──────────────────┘
         ↓                         ↓                         ↓
[e-mail]    [e-mail]    [e-mail]

However, when you send a transactional email, you are sending 1 single email, with the same copy, to 10 different email addresses. Email protocol doesn't allow one email, sent to different recipients, to have different content.

┌─────────────────────────────────┐
│   Hi Jane,                      │
└─────────────────────────────────┘
         │
         ├──────→ [e-mail]
         ├──────→ [e-mail]
         └──────→ [e-mail]

If we wanted to allow full placeholder capability on transactional emails, we essentially would've had to disable sending an email to multiple recipients (Multiple to, cc), because they all require the same email to be sent to multiple people.

How do I know what type of email I'm sending?

When sending your email, if you see the option to use To or Cc, that means it's going to be a transactional email.

Transactional email

However, if you don't have the option to use Cc and all recipients are Locked in as bcc, that effectively means you are sending a marketing email, which means we'll be sending multiple emails (one per recipient), but full placeholder functionality will work as expected.

Marketing email with only Bcc recipients.