🎉Marketing

Rechat brings your marketing tools, brokerage-approved content, listings, contacts, and engagement information together in one connected experience.

Use Marketing to create professional content, promote your business and listings, automate communication, connect with other agents, and identify opportunities for follow-up.

Open Marketing

1. Sign in to Rechat.

2. Select Marketing from the main navigation.

3. Choose a destination from the Marketing submenu.

The Marketing submenu includes five primary areas:

• Marketing: Create and share marketing from the Marketing Center.

• History: Return to marketing you previously created.

• Flows: Build and manage automated communication sequences.

• Agent Network: Promote listings and opportunities to other agents.

• Insight: Review marketing activity, engagement, and performance.

Marketing Center

Select Marketing from the submenu to open the Marketing Center.

The Marketing Center is where you can browse your brokerage’s available templates and assets, create marketing, participate in Campaigns, and quickly promote your listings.

Depending on the content and features available through your brokerage, you may be able to create:

• Marketing Emails and newsletters

• Social media posts and stories

• Videos

• Print marketing

• Listing marketing

• Seller Reports

• Market Reports

• Presentations

• Agent and property websites

• Holiday and client celebration marketing

• Brokerage-provided marketing assets

For a complete tour of the workspace, see Marketing Center.

History

Select History to return to supported marketing you previously created.

Depending on the marketing type and its status, History may allow you to:

• Continue working on a draft

• Review completed marketing

• Access marketing you sent or shared

• Reuse previous work

• Open available sharing or performance options

For complete instructions, see Manage Marketing History and Drafts.

Flows

Select Flows to create and manage automated communication sequences.

Flows help you follow up consistently by enrolling contacts in a planned series of supported emails, tasks, and other activities.

For complete instructions, see Flows.

Agent Network

Select Agent Network to promote listings and opportunities to other real estate professionals.

Agent Network can help you increase exposure, connect with agents who may have an interested client, and begin conversations around relevant properties.

For complete instructions, see Agent Network: How to Use and FAQs.

Insight

Select Insight to review available marketing activity and engagement information.

Insights can help you understand how recipients interact with supported marketing, identify interested contacts, and plan meaningful follow-up. The Help Center’s Insight documentation also includes guidance for understanding email performance and deliverability.

For complete instructions, see Marketing Insights.

Find the right marketing workflow

Use this table to find the best place to begin.

I want to…	Start here
Browse available marketing content	Marketing Center
Create or send a Marketing Email	Email Marketing
Create a newsletter	Email Marketing
Participate in brokerage-created marketing	Participating in a Campaign
Create coordinated marketing for agents	Create and Manage Campaigns for Your Agents
Create a social media post, story, or video	Social and Video Marketing
Create a flyer, postcard, or other printable design	Print Marketing
Promote one of my listings	Listing Marketing
Share activity and engagement with a seller	Seller Reports
Share current market information	Market Reports
Send recurring market updates	Automated Market Reports
Create an agent or property website	Websites
Create a CMA, buyer, or listing Presentation	Presentations
Create marketing with Rechat data in Canva	Canva
Return to marketing I already started	Manage Marketing History and Drafts
Automate ongoing contact follow-up	Flows
Promote a listing to other agents	Agent Network
Review opens, clicks, and other engagement	Marketing Insights
Understand email delivery or troubleshoot sending	Marketing Insights and Email Deliverability

Why Marketing may look different between accounts

Your Marketing experience is configured by your brokerage and may vary based on:

• Brokerage branding

• Available templates and assets

• Enabled product features

• Office, team, or regional access

• Account permissions

• Associated listings

• Available Campaigns

• Connected applications and services

It is normal for users from different brokerages—or different offices within the same organization—to see different marketing content.

Note: Categories and subcategories without available content are automatically hidden. A missing category does not necessarily indicate a technical problem.

Administrator access

Brokerage administrators may have additional Marketing controls for:

• Uploading completed assets

• Managing branding and brokerage settings

• Creating reusable templates

• Controlling content availability

• Creating and managing Campaigns

• Coordinating marketing for agents

Administrator-only controls and procedures are identified throughout the relevant Help Center guides.

Where to go next

Continue to Marketing Center to learn how to search, browse, preview, and begin using the marketing available through your brokerage.