> For the complete documentation index, see [llms.txt](https://help.rechat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rechat.com/guides/marketing/marketing-center.md). # Marketing Center Explore Rechat's Marketing Center for effortless marketing—email, social, video, and more—all in one place. The Marketing Center brings together your brokerage’s approved content, active listings, upcoming Campaigns, and tools for creating professional marketing. Use this guide to find marketing, understand templates and assets, complete any required selections, and learn about the additional controls available to administrators. ### Open the Marketing Center 1. Sign in to Rechat. 2. Select **Marketing** from the main navigation. 3. Select **Marketing** from the submenu. The Marketing Center opens to the **Overview** tab.
Depending on the content and features available through your brokerage, the Marketing Center may include: * Marketing Emails and newsletters * Social media posts and stories * Videos * Print marketing * Listing marketing * Seller Reports * Market Reports * Presentations * Agent and property websites * Holiday and client celebration marketing * Brokerage-provided marketing assets ### Search for marketing Use the search field at the top of the Marketing Center to find content by: * Name * Category * Tag Search is helpful when you already know what you want to create, such as a Just Listed post, holiday greeting, Market Report, newsletter, or testimonial. ### Browse categories and subcategories Select a category at the top of the Marketing Center to browse available content. Depending on your brokerage, categories may include: * Seller Report * Blank Layouts * Brand * Properties * Celebrations * Holidays * Newsletters * Market Reports * Websites * Presentations Some categories include subcategories that help you narrow the available content. For example, **Properties** may include: * Coming Soon * Just Listed * Open House * New Price * Under Contract * Just Sold * Multi Properties * Just Rented * For Rent * For Sale
Other categories may use their own subcategories. For example, **Brand** may include Brand Campaigns, Brand Collateral, New Agent, or Testimonial content. {% hint style="info" %} **FYI:** Categories and subcategories appear only when your brokerage has content available within them. Empty categories are automatically hidden. {% endhint %} ### Choose a marketing format After opening a category or subcategory, use the available format filters to narrow the results. Depending on the selected category, available formats may include: * **Email** * **Social** * **Print** * **Videos**
Not every category includes every format. The available filters reflect the content your brokerage has provided. ### Understand templates and assets The Marketing Center can contain both **templates** and **assets**, but they serve different purposes. #### Templates Templates are starting points for creating personalized marketing in Rechat. Depending on the template, Rechat may automatically add information such as: * Your name and contact information * Your brokerage’s branding * Listing information and photography * Market information * A selected testimonial * Logos, colors, and fonts You can customize the available content before sending, sharing, publishing, or downloading the completed marketing. #### Assets Assets are completed files uploaded by a brokerage administrator for agents to access. Assets may include: * JPG images * PNG images * PDFs * MP4 videos * GIFs Unlike templates, assets are not starting points for editing a design in Rechat. They are intended to be used or shared in their provided format. {% hint style="info" %} **In short:** Select a **template** when you want to create and customize marketing. Select an **asset** when you want to use a completed file provided by your brokerage. {% endhint %} ### Preview marketing Select a template or asset to open its preview. The preview may allow you to: * View the content at a larger size * Scroll through a longer design * Review each page of a multi-page item * Check supported desktop and mobile views * Confirm that you selected the correct content * Copy a direct link to the selected item #### Template previews Templates display **Next** as the primary action. Select **Next** to provide any required information and continue to the appropriate editor.
#### Asset previews Assets display **Share** as the primary action. Select **Share** to access the available sharing options for the completed file.
#### Copy a link Select **Copy Link** to copy a direct link to the selected template or asset. {% hint style="info" %} **How can I tell whether I selected a template or an asset?** * **Next** means you selected an editable template. * **Share** means you selected a completed asset. {% endhint %} ### Complete required template information What happens after selecting **Next** depends on the template you chose. Rechat may ask you to select the information needed to populate the design before opening the editor. #### Listing templates Listing-based templates open the **Select a Listing** drawer.
You can: * Search by MLS number or address * Select a property from **Add from your deals** * Select a property from **Add from your MLS listings** * Select **Missing a Listing?** for additional guidance * Select **Off Market (Input Manually)** to enter an unlisted property Choose the property you want to feature, and then select **Next**. Rechat uses the selected property to populate compatible listing details and images throughout the design. {% hint style="info" icon="head-side-brain" %} **Best practice:** Review all automatically populated listing information and photography before distributing your marketing. {% endhint %} For complete listing-marketing instructions, see **Listing Marketing**. #### Market Report templates Market Report templates open the **Select Location** drawer.
1. Search for a neighborhood, address, ZIP code, or other supported location. 2. Select the appropriate result. 3. Select **Next**. Rechat uses the selected location to populate available market information. Market Report data and geographic coverage may vary by location. For more information, see **Market Reports**. #### Testimonial templates Testimonial templates open the **Testimonials** drawer.
You can: * Select one or more existing testimonials when supported * Select **Add Testimonial** to enter a testimonial * Connect Zillow to import and automatically sync reviews * Select **Skip** to continue without choosing a testimonial After making your selection, select **Next**. {% hint style="info" %} **Tip:** Consider the design when selecting a testimonial. Shorter reviews may work better in social posts and videos with limited space. {% endhint %} #### Templates without required information Templates that do not require a listing, location, testimonial, or other record may open directly in the appropriate editor after you select **Next**. The editor and available finishing options depend on the selected format. ### Participate in upcoming Campaigns The **Upcoming Campaigns** section displays Campaigns your brokerage has made available to you. Each Campaign card may include: * A preview * The Campaign name * A description * The number of days before its scheduled send date Select a Campaign to review its details and decide whether to participate. Select **All Campaigns** to view additional available Campaigns. Campaigns allow you to enroll eligible contacts in brokerage-created marketing that Rechat can send on your behalf according to the Campaign schedule.
For complete instructions, see **Participating in a Campaign**. ### Promote your listings The **Promote Your Listings** section provides quick access to active listings associated with your account. Select a listing to browse compatible listing-marketing options. Rechat can use information and photography from the listing to populate supported templates. Select **View all your listings** to open the complete listing view.
{% hint style="info" icon="head-side-brain" %} **Best practice:** Always review the selected listing, property details, images, contact information, and required disclosures before distributing listing marketing. {% endhint %} For complete instructions, see **Listing Marketing**. ### Start an email with content blocks The Marketing Center provides a shortcut for creating an email with content blocks. Select **Start Here** beneath **Make beautiful emails with blocks** to open **Newsletters > Email**. From there, select an available email layout or template and customize it for your audience.
For complete instructions, see **Email Marketing**. ### Return to previous marketing Select **History** in the upper-right corner of the Marketing Center to return to supported marketing you previously created. You can also open History by selecting **Marketing** from the main navigation and then selecting **History** from the submenu. The content and available actions in History depend on the marketing type and its current status. For complete instructions, see **Manage Marketing History and Drafts**. ### Administrator tools Brokerage administrators may see two additional controls in the upper-right corner of the Marketing Center: * The **gear icon** * **+ Add** Agents without administrative access will not see these controls. #### Open brokerage settings Select the **gear icon** to open the brokerage’s account settings.
Depending on the brokerage’s configuration, administrators can manage settings that affect marketing, including: * Brokerage information * Brokerage logos * Brand colors and fonts * Connected products or integrations * License-number display * Bathroom-count formatting Because these settings can affect marketing throughout the brokerage, they should be managed only by authorized administrators. #### Choose an administrator action When an administrator selects a template, Rechat may ask what they want to do.
Administrators can choose: * **Schedule or Send:** Create marketing to send, schedule, or share on their own behalf. * **Create a Template:** Customize a reusable template and select the users who should receive it in their Marketing Center. * **Create a Campaign:** Coordinate marketing that can be scheduled or sent on behalf of other users. {% hint style="warning" %} **Important:** A template provides reusable content that users can edit or use. A Campaign coordinates marketing that agents can participate in and send to enrolled contacts. {% endhint %} For Campaign instructions, see **Create and Manage Campaigns for Your Agents**. ### Upload marketing assets as an administrator Select **+ Add** to upload completed marketing assets and make them available through the Marketing Center. The **+ Add** button uploads assets; it does not create editable templates. #### Select who should receive the assets 1. Select **+ Add**. 2. Search for or select the account, office, team, or users who should receive the assets. 3. Select **Next: Select Files**.
#### Select the files Drag files into the Upload Files window or select **Choose From Files**. Supported formats include: * JPG * PNG * PDF * MP4 * GIF
#### Organize and upload the assets For each selected file: 1. Enter a **Label**. 2. Use **Add To** to choose where the asset should appear. 3. Select the appropriate **Medium**. 4. Add any additional files, if needed. 5. Select **Upload Files**.
Use clear, descriptive labels and place assets in the most relevant category and medium so agents can find them through browsing and search. ### Why does my Marketing Center look different? The Marketing Center is customized for your brokerage. Differences between accounts may be expected based on: * Brokerage branding and settings * Templates and assets provided by the brokerage * Available categories and subcategories * Office, team, or regional access * Account permissions * Associated listings * Available Campaigns * Enabled features and applications If a category is missing, first consider whether your brokerage has published content within it. Categories and subcategories with no available content are automatically hidden. ### Where to go next Choose the guide that matches what you want to create: * **Email Marketing** * **Participating in a Campaign** * **Create and Manage Campaigns for Your Agents** * **Social and Video Marketing** * **Print Marketing** * **Listing Marketing** * **Seller Reports** * **Market Reports** * **Automated Market Reports** * **Websites** * **Presentations** * **Canva** --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.rechat.com/guides/marketing/marketing-center.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.