> For the complete documentation index, see [llms.txt](https://help.rechat.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.rechat.com/guides/marketing/presentations.md).
# Presentations
Create polished, client-ready comparative market analyses and listing presentations using property information from the MLS, your own research, and Rechat’s customizable marketing content.
Presentations can help you:
* Compare a subject property with relevant active, pending, and sold properties
* Explain your pricing recommendation
* Highlight your marketing strategy and professional experience
* Include testimonials and brokerage-provided content
* Share an interactive website, PDF, Flipbook, or professionally drafted email
### Choose where to begin
Rechat offers two ways to start a Presentation. Choose the workflow that best matches where you are in your research.
Start here when…
Recommended workflow
You still need to search for and compare properties
Search Center
You already researched the subject property and comparables
Marketing Center
#### Start from the Search Center
Use the Search Center when you want to research an area, apply property filters, compare MLS data, and select your comparable properties before choosing a Presentation template.
See [**Create a Presentation from the Search Center**](/guides/marketing/presentations/create-a-presentation-from-the-search-center.md).
#### Start from the Marketing Center
Use the Marketing Center when you already know which properties you want to include. You will choose a Presentation template first and then add each property by address or MLS number.
See [**Create a Presentation from the Marketing Center**](/guides/marketing/presentations/create-a-presentation-from-the-marketing-center.md).
### Understand the subject property
The subject property is the property you are evaluating. It must appear first in the selected-property list.
The remaining properties are treated as comparables.
The subject property can be:
* A current MLS listing
* A property that previously appeared in the MLS
* A property associated with one of your Rechat transactions
* An off-market property entered manually
{% hint style="warning" %}
**Important:** Adding a property does not automatically designate it as the subject property. Before continuing, drag the intended subject property to the first position in the property list.
{% endhint %}
### Create a Presentation for an off-market property
A property does not need to be listed in the MLS to serve as the subject property.
If Rechat cannot find the address in the MLS, select **Off Market (Input Manually)** and enter the available property information.
You can add details such as:
* Property photos
* Address
* Listing price
* Close date and price, when applicable
* Square footage
* Lot size
* Bedrooms and bathrooms
* Property website
* Property description
The address is required. Complete as many additional fields as possible to create a more useful and complete Presentation.
### What happens after you select the properties?
Regardless of where you begin, both creation paths eventually follow the same process:
1. Place the subject property first.
2. Review or add listing adjustments.
3. Select or skip testimonials.
4. Customize the generated Presentation.
5. Save and publish it.
6. Share it as a website, PDF, Flipbook, or email.
### Customize the Presentation
After Rechat generates the Presentation, you can edit it using the point-and-click editor.
You can:
* Replace property photos
* Edit text and property information
* Update pricing recommendations
* Enter a pricing range
* Add agent remarks
* Add, remove, and rearrange pages
* Upload custom content
* Add pages from your Pages Library
* Review the Presentation in desktop and mobile views
See [**Customize a Presentation**](/guides/marketing/presentations/customize-a-presentation.md) for complete instructions.
{% hint style="warning" %}
**Warning: Complete your adjustments before customizing**\
Returning to **Edit Adjustments** after customizing the Presentation will reset the edits you made to the generated website. Finalize your properties and adjustments before investing time in design changes.
{% endhint %}
### Publish and share the Presentation
Publishing creates an interactive Presentation website and unlocks the available sharing and download options.
You can share a Presentation as:
* A free interactive website
* A website using a custom domain
* A portrait PDF
* A landscape PDF
* An interactive Flipbook
* A professionally drafted email
See [**Publish and Share a Presentation**](/guides/marketing/presentations/publish-and-share-a-presentation.md) for complete instructions.
### Recommended workflow
For the strongest client-ready Presentation:
1. Research the subject property and local market.
2. Select genuinely comparable active, pending, and recently sold properties.
3. Confirm that the subject property appears first.
4. Add adjustments only when they support your professional analysis.
5. Review every property detail and MLS photo.
6. Explain the reasoning behind your pricing recommendation.
7. Remove pages that do not support the client conversation.
8. Preview the finished Presentation on desktop and mobile.
9. Test the published link before sharing it.
---
# Agent Instructions
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## Querying This Documentation
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```
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