Best Practices

There are some basic guidelines to follow when creating an email campaign that can ensure your email looks professional and beautiful. Here are some tips you can follow.

Alignment

Alignment of your content is #1 most important item on how beautiful your email will look. Make sure things are nicely aligned.

It's a very common mistake to center-align text blocks. Centered text is uneasy on the eye and makes the text difficult to read. Reserve center-alignments only for headings.

Read more about typography best practices here.

Use Beautiful Pictures

Using pictures in your emails always adds flavor and life. Using high-quality professional photos for your listings makes a massive difference.

Rechat's Image Library block offers a convenient method for finding high-quality, freely-usable photos from the amazing Unsplash library.

🎯 Example: Using Image Library Block

Imagine we're near Halloween and you want to send a newsletter to your clients. Want to add a little pumpkin spice to your email? Here's how:

1. In the editor, open up Basics category

2. Find Image Editor block

3. Drag and drop it into your email

4. Search for Halloween in the library

5. Browse through all results, find an image you like

6. Select it

Test the Mobile View

Once you're happy with your content, it's always a good idea to check how your email looks in a mobile view. Rechat makes it super easy to do so.

🎯 Example: Test your email in Mobile View

On top of the page, there is a Phone icon to the right of the computer screen icon. Click on it. The page will shrink down to size of a generic cell phone, showing you how it will look on a smaller device. To go back to desktop view, click on the Screen icon. Make sure your email looks good on both a phone and a computer.