Marketing Templates

While Rechat provides an extensive collection of social and email templates, you still have the ability to add your own custom designs. Below you can find a quick guide as to the type of designs you can include and the required specs.

To have Rechat input your designs or code templates, please place your order here: https://share.hsforms.com/17nVlk1oVRu-zUgFmab1SpQ4y696

Mediums

Rechat Marketing platform supports the following mediums:

Medium	Width	Height
Email	600ₚₓ ⓘ
Instagram / Facebook Posts	2400ₚₓ	2400ₚₓ
Instagram Story	1080ₚₓ	1920ₚₓ
Facebook Cover	820ₚₓ	312ₚₓ
Linked In Cover	792ₚₓ	198ₚₓ
Print	8.5ᵢₙ	11ᵢₙ

It is generally considered a best practice for emails to have a width of 600px. While we recommend the 600px rule, we can have templates at any given width. Although we strongly discourage emails wider than 800px as they will not look nice on mobile phones.

File Formats

Please use one of the following formats to share your designs with Rechat:

• Photoshop .psd

• Sketch Design .sketch

• In Design .indd

• Adobe Illustrator .ai

• Figma (Link or file) .fig

We need design files in formats like InDesign (INDD), Photoshop (PSD), Figma, or Sketch. These formats are essential because they include detailed design layers, assets, and specifications necessary for accurate implementation.

While SVG files are great for individual graphics and icons, they don't provide the comprehensive design details needed for complex web layouts. Using design files in INDD, PSD, Figma, or Sketch ensures we have all the elements required to build your template accurately.

Categories

Rechat has tens of different template types which can be categorized into 4 main categories:

Category	Email	Social Instagram/Facebook	Instagram Story	Print	Linked In Cover	Facebook Cover
Celebrations (Personal)	✔️	ⓘ	ⓘ	ⓘ	ⓘ	ⓘ
Holidays	✔️	✔️	✔️	✔️	✔️	✔️
Brand	✔️	✔️	✔️	✔️	✔️	✔️
Properties	✔️	✔️	✔️	✔️	ⓘ	ⓘ

Tip: You can provide Rechat with any of the above categories. Some might not make sense to have a design for, so we have put the ⓘ icon for you. But if you see a use-case to have designs for that category / medium it can still be added to your Marketing Center.

Celebrations (Personal)

• Happy Birthday

• Happy Wedding Anniversary

• Happy Home Anniversary

Holidays

• New Year

• Christmas

• Valentines

• St Patrick's Day

• Easter

• Father's Day

• Mother's Day

• Memorial Day

• Passover

• Chinese New Year

• Labor Day

• Hanukkah

• Fourth Of July

• Veteran's Day

• Thanksgiving

• Halloween

• Martin Luther King Junior Day

• Independence Day

• Diwali

• Woman's Day

• Kwanzaa

• Rosh Hashanah

• Patriot's Day

• Back To School

• Columbus Day

• Daylight Saving

Brand Campaigns

• Brand

• New Agent

Brand templates consist of any marketing campaign your brokerage runs. All marketing materials would be put under this category. For example, imagine your brokerage runs a Summer Sale campaign named with a catchy phrase like Warm Homes. Your marketing team can prepare emails, social posts, Instagram stories and other collaterals which all will be put under the Brand category.

New Agent category is there for new agents who join your brokerage and want to create social posts or send out emails announcing their new career path to their friends, family and clients. A great way to get your brokerage's name out immediately to their circle of influence.

Properties

Rechat's property templates are designated for marketing listings during different stages of their life cycle.

1. Off Market / Coming Soon (for example to send in office)

2. Just Listed

3. Open House

4. New Price / Price Reduction

5. Under Contract

6. Just Sold

• Multi-properties

• As Seen In (For when a listing is advertised in a credible publication)

Although Rechat has the multiple property categories mentioned above, you do not need to provide us with a different template for each. You can give us 1 master template and we will make different variations of it for Just Listed, Just Sold, etc.

Multiple Listings

Another property-related template is a multiple-property email. This category is quite popular and often used by agents who are promoting and sharing multiple listings at the same time. Many agents use these templates like a weekly newsletter they send out to their sphere promoting different listings and open houses.

It is also common practice for agents to use these templates to share a number of listings with their buyers, so the communication is organized, trackable, beautiful and on-brand.

Team Library

Team Library is not exactly a category in the Marketing Center. It is rather a library of all image assets you'd like to upload and make available to your own users to add to their designs.

Header

These are images that are meant to serve as headlines and section separators inside of emails and newsletters. So instead of users having to create designs to insert on top of their emails you can provide different headers yourself, with different titles and look and feel for them to use in their emails.

Texture

Similar to headers, these can be images that serve as backgrounds in emails or in the header of emails that users can quickly swap to make more customized experiences.

Team Library

Any other images and assets you might have that you'd like to make available to your users to insert into their designs you could add under this category.

Examples for Inspiration

Celebrations

Happy Birthday Instagram / Facebook Posts

Happy Birthday Emails

Home Anniversary Instagram / Facebook Posts

Home Anniversary Email

Wedding Anniversary Instagram / Facebook Posts

Wedding Anniversary Emails

Brand Campaigns

Brand Campaigns Instagram / Facebook Posts

Brand Campaigns Instagram / Facebook Posts

Brand Campaigns Instagram / Facebook Posts

Brand Campaigns Instagram Story

Brand Campaigns Email

New Agent Joining Brokerage Instagram / Facebook Posts

Properties

Properties Instagram / Facebook Posts

Properties Instagram Stories

Properties As Seen In Instagram / Facebook Posts

Single Property Email

Multi-Properties Email