Marketing Template Guidelines

dWhile Rechat provides an extensive collection of social and email templates, you still have the ability to add your own custom designs. Below you can find a quick guide as to the type of designs you can include and the required specs.

To have Rechat input your designs or code templates, please place your order here: https://bit.ly/3cgUBS2​

Mediums

Rechat Marketing platform supports the following mediums:

Medium

Width

Height

Email

600β‚šβ‚“ β“˜

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Instagram / Facebook Posts

2400β‚šβ‚“

2400β‚šβ‚“

Instagram Story

1080β‚šβ‚“

1920β‚šβ‚“

Facebook Cover

820β‚šβ‚“

312β‚šβ‚“

Linked In Cover

792β‚šβ‚“

198β‚šβ‚“

Print

8.5α΅’β‚™

11α΅’β‚™

It is generally considered a best practice for emails to have a width of 600px. While we recommend the 600px rule, we can have templates at any given width. Although we strongly discourage emails wider than 800px as they will not look nice on mobile phones.

File Formats

Please use one of the following formats to share your designs with Rechat:

  • Photoshop .psd

  • Sketch Design .sketch

  • In Design .indd

  • Adobe Illustrator .ai

  • SVG .svg

  • Figma (Link or file) .fig

Categories

Rechat has tens of different template types which can be categorized into 4 main categories:

Category

Email

Social

Instagram/Facebook

Instagram Story

Print

Linked In Cover

Facebook Cover

Celebrations (Personal)

βœ”οΈ

β“˜

β“˜

β“˜

β“˜

β“˜

Holidays

βœ”οΈ

βœ”οΈ

βœ”οΈ

βœ”οΈ

βœ”οΈ

βœ”οΈ

Brand

βœ”οΈ

βœ”οΈ

βœ”οΈ

βœ”οΈ

βœ”οΈ

βœ”οΈ

Properties

βœ”οΈ

βœ”οΈ

βœ”οΈ

βœ”οΈ

β“˜

β“˜

Tip: You can provide Rechat with any of the above categories. Some might not make sense to have a design for, so we have put the β“˜ icon for you. But if you see a use-case to have designs for that category / medium it can still be added to your Marketing Center.

Celebrations (Personal)

  • Happy Birthday

  • Happy Wedding Anniversary

  • Happy Home Anniversary

Holidays

  • New Year

  • Christmas

  • Valentines

  • St Patrick's Day

  • Easter

  • Father's Day

  • Mother's Day

  • Memorial Day

  • Passover

  • Chinese New Year

  • Labor Day

  • Hanukkah

  • Fourth Of July

  • Veteran's Day

  • Thanksgiving

  • Halloween

  • Martin Luther King Junior Day

  • Independence Day

  • Diwali

  • Woman's Day

  • Kwanzaa

  • Rosh Hashanah

  • Patriot's Day

  • Back To School

  • Columbus Day

  • Daylight Saving

Brand Campaigns

  • Brand

  • New Agent

Brand templates consist of any marketing campaign your brokerage runs. All marketing materials would be put under this category. For example, imagine your brokerage runs a Summer Sale campaign named with a catchy phrase like Warm Homes. Your marketing team can prepare emails, social posts, Instagram stories and other collaterals which all will be put under the Brand category.

New Agent category is there for new agents who join your brokerage and want to create social posts or send out emails announcing their new career path to their friends, family and clients. A great way to get your brokerage's name out immediately to their circle of influence.

Properties

Rechat's property templates are designated for marketing listings during different stages of their life cycle.

  1. ​Off Market / Coming Soon (for example to send in office)

  2. ​Just Listed​

  3. ​Open House​

  4. ​Under Contract​

  5. ​Just Sold​

  • Multi-properties

  • ​As Seen In (For when a listing is advertised in a credible publication)

Although Rechat has the multiple property categories mentioned above, you do not need to provide us with a different template for each. You can give us 1 master template and we will make different variations of it for Just Listed, Just Sold, etc.

Multiple Listings

Another property-related template is a multiple-property email. This category is quite popular and often used by agents who are promoting and sharing multiple listings at the same time. Many agents use these templates like a weekly newsletter they send out to their sphere promoting different listings and open houses.

It is also common practice for agents to use these templates to share a number of listings with their buyers, so the communication is organized, trackable, beautiful and on-brand.

Team Library

Team Library is not exactly a category in the Marketing Center. It is rather a library of all image assets you'd like to upload and make available to your own users to add to their designs.

These are images that are meant to serve as headlines and section separators inside of emails and newsletters. So instead of users having to create designs to insert on top of their emails you can provide different headers yourself, with different titles and look and feel for them to use in their emails.

Texture

Similar to headers, these can be images that serve as backgrounds in emails or in the header of emails that users can quickly swap to make more customized experiences.

Team Library

Any other images and assets you might have that you'd like to make available to your users to insert into their designs you could add under this category.

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Examples for Inspiration

Celebrations

Happy Birthday Instagram / Facebook Posts
Happy Birthday Emails
Home Anniversary Instagram / Facebook Posts
Home Anniversary Email
Wedding Anniversary Instagram / Facebook Posts
Wedding Anniversary Emails

Brand Campaigns

Brand Campaigns Instagram / Facebook Posts
Brand Campaigns Instagram / Facebook Posts
Brand Campaigns Instagram / Facebook Posts
Brand Campaigns Instagram Story
Brand Campaigns Email

​

New Agent Joining Brokerage Instagram / Facebook Posts

Properties

Properties Instagram / Facebook Posts
Properties Instagram Stories
Properties As Seen In Instagram / Facebook Posts
Single Property Email
Multi-Properties Email