# Admin Roles and Permissions

## Root Brand Admin

**Highest level of admin access.**\
**Assigned At:** Root Brand level

**Permissions Include:**

* Create users across all regions and the Root Brand
* Edit roles and permissions across all regions
* Create and manage parent brand templates across all regions
* Review adoption rates and deals across all regions
* Create pages, campaigns, and Flows across all regions

## Regional Admin

**Mid-level access scoped to a specific region.**\
**Assigned At:** Regional level

**Permissions Include:**

* Create users within assigned regions, offices, and teams
* Edit roles and permissions within assigned region, offices, and teams
* Create and manage brand templates within assigned region

  > *Note: This will soon be limited to the assigned brand’s Marketing Center only.*
* Review adoption rates and deals within assigned region
* Create pages, campaigns, and Flows for assigned region

## Office Admin

**Scoped to a specific office or group of offices.**\
**Assigned At:** Office level

**Permissions Include:**

* Create users within assigned offices or teams
* Edit roles and permissions within assigned offices or teams
* Create parent brand templates for assigned offices
* Review adoption rates and deals for assigned offices or teams
* Create pages, campaigns, and Flows for assigned offices

## Team Admin

**Access limited to specific team(s).**\
**Assigned At:** Team level

**Permissions Include:**

* Create users within assigned teams
* Edit roles and permissions within assigned teams
* Create and manage team-specific templates
* Review adoption rates and deals for their team
* Create pages, campaigns, and Flows tailored to their team

## Admin vs. Marketing Admin

Some brokerages may choose to assign **Marketing Admin** access instead of the full **Admin** role. While both are Admin-level roles, their capabilities differ:

| Capability                          | Admin | Marketing Admin |
| ----------------------------------- | :---: | :-------------: |
| Access to Account Settings          |   ✅   |        ❌        |
| Create/Edit Users                   |   ✅   |        ❌        |
| Assign Roles & Permissions          |   ✅   |        ❌        |
| Access to Studio (Marketing Center) |   ✅   |        ✅        |
| Impersonation (Full-Service Mode)   |   ✅   |        ✅        |
| Access to Members (Beta)            |   ✅   |        ✅        |
| Access to People Center             |   ❌   |        ❌        |

{% hint style="info" %}
Marketing Admins are ideal for brokerage staff who manage agent marketing but don't need full platform administration or access to agent contacts.
{% endhint %}


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