Admin Roles and Permissions

Learn the differences between Admin roles in Rechat, including Root Brand, Regional, Office, and Team Admins, as well as how Admin and Marketing Admin permissions compare.

Root Brand Admin

Highest level of admin access. Assigned At: Root Brand level

Permissions Include:

• Create users across all regions and the Root Brand

• Edit roles and permissions across all regions

• Create and manage parent brand templates across all regions

• Review adoption rates and deals across all regions

• Create pages, campaigns, and Flows across all regions

Regional Admin

Mid-level access scoped to a specific region. Assigned At: Regional level

Permissions Include:

• Create users within assigned regions, offices, and teams

• Edit roles and permissions within assigned region, offices, and teams

• Create and manage brand templates within assigned region

  Note: This will soon be limited to the assigned brand’s Marketing Center only.

• Review adoption rates and deals within assigned region

• Create pages, campaigns, and Flows for assigned region

Office Admin

Scoped to a specific office or group of offices. Assigned At: Office level

Permissions Include:

• Create users within assigned offices or teams

• Edit roles and permissions within assigned offices or teams

• Create parent brand templates for assigned offices

• Review adoption rates and deals for assigned offices or teams

• Create pages, campaigns, and Flows for assigned offices

Team Admin

Access limited to specific team(s). Assigned At: Team level

Permissions Include:

• Create users within assigned teams

• Edit roles and permissions within assigned teams

• Create and manage team-specific templates

• Review adoption rates and deals for their team

• Create pages, campaigns, and Flows tailored to their team

Admin vs. Marketing Admin

Some brokerages may choose to assign Marketing Admin access instead of the full Admin role. While both are Admin-level roles, their capabilities differ:

Capability	Admin	Marketing Admin
Access to Account Settings	✅	❌
Create/Edit Users	✅	❌
Assign Roles & Permissions	✅	❌
Access to Studio (Marketing Center)	✅	✅
Impersonation (Full-Service Mode)	✅	✅
Access to Members (Beta)	✅	✅
Access to People Center	❌	❌

Marketing Admins are ideal for brokerage staff who manage agent marketing but don't need full platform administration or access to agent contacts.