Email Deliverability

Email marketing is one of the most effective tools for staying connected with your clients, and falling into spam traps can damage your email reputation and reduce the success of your email campaigns.

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Last updated 4 months ago

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Avoid Spam Traps

A Spam Trap is a type of email address specifically designed to identify and catch spammers. It serves as a tool for email service providers, anti-spam organizations, and domain administrators to detect and block unsolicited or non-compliant email senders. Spam traps do not belong to real users and should never receive legitimate emails.

There are two primary types of spam traps:

Pristine Spam Traps: These are email addresses that have never been used for any legitimate purpose or subscriptions. They are created explicitly to identify spammers who harvest email addresses or use unethical methods to build email lists.

Recycled Spam Traps: These are email addresses that were once valid but have been abandoned and later repurposed by email providers as spam traps. These typically catch senders with outdated or poorly maintained email lists that include inactive or invalid contacts.

Consequences of Sending to a Spam Trap

Reputation Damage: Hitting a spam trap harms your sending reputation, potentially leading to blacklisting or reduced deliverability.

Deliverability Issues: Email campaigns may be flagged as spam, preventing your messages from reaching inboxes.

Best Practices to Avoid Spam Traps

Use confirmed emails for marketing emails.

Regularly clean and validate your email lists.

Avoid purchasing or using third-party email lists.

Monitor and remove inactive or unengaged subscribers.

Implement robust list management practices to ensure compliance and maintain a healthy email list.

Check Email Performance

Once you send an email campaign, you can follow and see:

Which emails were delivered

Which emails were bounced

Which emails were opened

Which emails were clicked

Which emails were unsubscribed

This will give you very important feedback regarding your emails. For example, if you see someone has clicked on your email which advertised a listing, you know that person may be interested, making them a good candidate for more follow-ups.