LogoLogo
  • Welcome
  • Daily Training Sessions
  • Downloadable Guides
  • What's New?
    • Create and Manage Social Posts in Impersonation Mode
    • How to Enable Two-Way Calendar Sync (Google & Outlook)
    • Turn Visitors Into Leads: Add a Lead Capture Form to Your Website
    • Create CMA Presentations from the Search Center
    • Post to Your Instagram Story Directly from Rechat! Craft. Click. Share.
    • Full-Service Mode: Manage Open House Registrations
    • A Simpler Navigation Experience
    • Email Drafts & Impersonation Support in Marketing Center
    • Manage Duplicate Contacts, Simplified
    • Digital Ads
    • Enhanced Account Settings
    • Admin Impersonation for Websites & Presentations
    • Websites & Presentations Have Moved!
    • New Look for New Contacts
    • Introducing ‘History’
    • Fresh Deal Summary
    • Revamped Contact Profiles: Cleaner, Faster, Smarter!
    • Lucy: Your AI Assistant
    • Email Previews
    • Enhanced Placeholders
    • Rechat Marketing Studio
    • Notes on Android
    • Lead Sources & Routing
    • Today Page & Digital Business Card on Android
    • Social Post Building Blocks
    • Improved Deals Profile
    • Google News In Articles
    • Personalized Stickers
    • Holidays in Calendar
    • Refreshed Contact Cards
    • Easier-to-Use Calendar on iPhone
    • Refreshed My Designs
    • Email Quota
    • Simplified Marketing Center Navigation
    • Security Beyond Passwords
    • Pages
    • Introducing Lucy
    • Activity Feed
    • Realtor.com & Zillow Lead Integration
    • Digital Business Card
    • Forms Library
    • Filter & Scroll Contacts
    • Digital Open House on iOS
    • Celebrate Your Contacts
    • Notify Agents of Missing Docs (Admin)
    • Improved Contact Filtering
    • Unsubscribed Contacts
    • Tasks
    • Videos in Email
    • Touch Reminders
    • Email Campaigns
    • Improved Contacts
    • Post to Instagram from Rechat
    • New Navigation Menu
    • Private Forms in Deals
    • GIF Previews in Email
    • All-New Today Page
    • Rechat on iPad
    • Filtering Deals
    • Deals Archiving
    • Impersonate Agents (Admin)
    • Searching Multiple Zip Codes on iOS
    • CSV Imports
    • Marketing Center on iOS
    • Searching Multiple Zip Codes
    • Listing Link Preview on Social Posts
    • Celebrate Your Contacts
    • Filtering Deals
    • Uploading Assets (Admin)
    • Social Links in Agent Profile
    • All-New Property Searches
    • Contacts in Deals
    • Creating Deals
    • Expanded Marketing Center Options
    • Connect Multiple MLSs
    • Making Deals Visible to Admins
    • Customizing Deals (Admins)
    • Cover Photos for Accounts
    • Impersonating Agents (Admin)
    • Personal Recipient Attributes in Email
    • Fluid Text on Forms
    • Seamless Communication on Deals
    • Override Form Fields
    • YouTube & Vimeo Videos in Email
    • Notify Agents on Deals
    • Cover Photos for Accounts
    • Search Deals on iOS
    • Mailing Addresses for Deal Contacts
    • Improved Address Descriptions
    • Marketing Center Search
    • Celebrate Your Contacts
    • August 3
    • All-New Listings Page
    • Improved Flows Experience
    • Redesigned Deals Page
    • Adding Notes to Contacts
    • Simplified Account Activation
    • Board View for Contacts
    • Sharing Marketing Templates
    • Audience Confirmation
    • Property Websites
    • Simpler Deal Creation
    • Contact Tags
    • Daily Email
    • Stock Images in Marketing Center
    • Agent Profile on iOS
    • Adding Events to Calendar
    • Redesigned Listing Page
    • Improved Deals Experience
    • Agent Network
    • Improved Listing Cards
  • Self-Guided Learning
    • 👋Intro & Account Setup
    • ⚡Automate Your Workflows
    • 🏡New Listing
    • 🧑New Buyer
    • 🖥️Marketing Admins
    • 📼On-Demand Onboarding
    • 📼On-Demand Workshops
  • Guides
    • 🚀Getting Started
      • Sign up, Sign in
      • Multi-Factor Authentication
      • Connect to Outlook & Google
      • Upgrade to Agent
      • Add An Email Signature
      • Add Your Headshot
      • Account Settings
      • Get the Mobile Apps
      • Delete Rechat account
    • 📗People
      • Contacts
        • Add Contacts
          • Outlook/Google Sync
            • Auto-Created Contacts
          • Manual Contact
          • Import a CSV Spreadsheet
          • Import Phone Contacts
          • Connect to Lead Sources
            • Realtor.com
            • Zillow
            • Union Street Media
            • Placester
          • Lead Routing
        • Organize Your Contacts
          • Tags
          • Smart Lists
          • Search
          • Managing Duplicates
        • Contact Profile Overview
        • Set Follow-Ups
        • Touch Reminders
        • Client Celebrations
      • Calendar
      • Tasks
      • Inbox
      • Rechat Daily
      • FAQ
      • Email Deliverability
    • 🎉Marketing
      • Marketing Center
        • Email Marketing
          • Newsletters
          • Select a Template
          • Customize Your Email
          • Google News Articles
          • Placeholders
          • Best Practices
          • Send or Schedule
          • Email Quota
          • Campaigns
            • Creating Campaigns
        • Social Marketing
          • Social Post Building Blocks
          • Connecting to Instagram
          • Digital Ads
        • Print Marketing
      • Flows
      • Agent Network
      • Listing Marketing Dashboard
      • Websites
      • Presentations
      • Insights
        • Activity Feed
    • 🌎Searches & Tours
    • ✍️Deals
      • Deal's Dashboard
      • Create a deal
      • Deal Profile View
      • Editing Forms In Rechat
      • Collecting eSignatures
      • Uploading & Splitting Documents
      • Messaging Back-office
      • Managing Listings & Accepting Offers
        • Manage Listing Photos
        • Order Yard Signs
        • Post Open House on MLS
        • Accepting Offers
        • Counter Offer
      • Closing Out Deals
    • 🔮Lucy: Your AI Assistant
    • 🏠Open House Registrations
    • 📱Mobile Sales Machine
      • 🤳Rechat On-The-Go
      • 💬Texts for Leads & Clients
      • 📸Personalized Stickers
  • Appendix
    • Finding Support
    • Brokerage Set Up
      • Account Settings
      • Marketing Templates
        • Template Design Guidelines
        • Marketing Template Categories
        • Understanding Studio
        • Fonts
      • Video Clip Stickers
      • Deals Customization
        • Smart Forms
      • Pages
      • Single Sign On (SS0)
      • Email Delivery
        • DNS Self-Service Setup
        • Setup DNS Records
      • Lead Capture Integration
      • Whitelisting Rechat bot in Cloudflare
      • Import Contacts
      • Connecting to your Listing Pages
      • Adoption Rate Dashboard
      • Spam Dashboard
    • MLS Coverage
    • Integrations
Powered by GitBook
On this page
  • What Are Placeholders?
  • Types of Placeholders and Access
  • Sender Placeholders (Available to Agents & Admins)
  • Recipient Placeholders (Available to Agents & Admins)
  • Listing Placeholders (Admin Only)
  • Office Placeholders (Admin Only)
  • How to Use Placeholders
  • Frequently Asked Questions

Was this helpful?

  1. Guides
  2. Marketing
  3. Marketing Center
  4. Email Marketing

Placeholders

Placeholders are powerful tools that enable admins and agents to dynamically insert relevant information into emails, templates, and other communication materials.

This feature saves time and ensures accuracy by automatically pulling data from your Rechat platform. Enhanced Placeholders provide expanded functionality and flexibility, particularly for admins, by allowing the use of advanced placeholders such as listing and office information.

What Are Placeholders?

Placeholders act as customizable fields that dynamically populate with information based on the sender, recipient, listing, or office details. They are categorized as follows:

  • Sender Placeholders: Pull information about the sender (e.g., the agent or admin).

  • Recipient Placeholders: Insert details about the recipient of the communication.

  • Listing Placeholders: Admin-exclusive placeholders that pull property-specific data.

  • Office Placeholders: Admin-exclusive placeholders that provide office-related details.

Types of Placeholders and Access

Sender Placeholders (Available to Agents & Admins)

These placeholders pull information about the individual sending the communication.

  • First Name: The sender’s first name.

  • Last Name: The sender’s last name.

  • Display Name: The name displayed on communications.

  • Email: The sender’s email address.

  • Phone Number: The sender’s phone number.

  • License Number: The sender’s real estate license number.

Recipient Placeholders (Available to Agents & Admins)

These placeholders insert details about the person receiving the communication.

  • First Name: The recipient’s first name.

  • Last Name: The recipient’s last name.

  • Display Name: The name displayed for the recipient.

  • Email: The recipient’s email address.

  • Phone Number: The recipient’s phone number.

Listing Placeholders (Admin Only)

Admins can leverage these placeholders to insert specific property details into communications.

Address Information:

  • Street Address: The property’s street address.

  • City: The city where the property is located.

  • State: The state where the property is located.

  • Postal Code: The property’s ZIP or postal code.

Property Details:

  • Amenities: Highlights of the property’s amenities.

  • Bathroom Count: The number of bathrooms.

  • Bedroom Count: The number of bedrooms.

  • Covered Parking Spaces: The number of covered parking spaces.

  • Description: The property’s description.

  • Heating: Information about the heating system.

  • Lot Features: Features of the property’s lot.

  • MLS Number: The property’s Multiple Listing Service number.

  • Property Type: The type of property (e.g., single-family, condo).

  • Security Features: Details about the property’s security features.

  • Square Meters/Square Feet: The property’s size in square meters or square feet.

  • Utilities: Information about utilities provided to the property.

  • Year Built: The year the property was built.

Financial Information:

  • Price: The listing price.

  • Close Price: The final price when the property was sold.

  • Unexempt Taxes: The property’s annual taxes.

Office Placeholders (Admin Only)

Admins can include office-specific details in communications.

  • City: The office’s city location.

  • Postal Code: The office’s ZIP or postal code.

  • State Code: The state abbreviation (e.g., TX for Texas).

  • Street Address: The office’s street address.

  • Phone Number: The office’s phone number.

  • Website: The office’s official website.

How to Use Placeholders

  1. Insert Placeholders into Templates:

    • Open the email or template editor.

    • Click into an existing Text Box building block or drag one into your email.

    • Click on the placeholder menu.

    • Select the placeholder you wish to insert.

    • Click on the placeholder to provide a Fallback Value in case the placeholder cannot find the requested information.

  2. Preview Before Sending:

    • Use the preview function to ensure placeholders populate correctly.

    • Double-check for accuracy and completeness.

  3. Test the Communication:

    • Send a test email to verify that the placeholders are working as intended.

Frequently Asked Questions

Q: Why is a placeholder not populating?

A: Check if the required information exists in the system. For example, ensure the sender’s or recipient’s details are fully filled out in their profile.

Q: Can agents use listing or office placeholders?

A: No, these placeholders are only available to admins.

Q: Can I create custom placeholders?

A: Not at this time. However, the existing placeholders cover a broad range of common needs.

PreviousGoogle News ArticlesNextBest Practices

Last updated 4 months ago

Was this helpful?

🎉