Creating a single property website is a strategic move for promoting listings.
Single property websites offer exclusive marketing, boosting the property's visibility and projecting a professional image, which can attract future clients. Detailed property information, including high-quality media, engages potential buyers.
These websites also serve as lead generation tools, enable easy sharing, provide branding opportunities, set agents apart from competitors, and grant control over content and design. In sum, single property websites empower agents to attract buyers, highlight property uniqueness, and establish themselves as industry leaders.
PRO-TIPS 💡
Creating a successful single property website involves careful planning and attention to detail. Here are some best practices to follow when creating a single property website:
High-Quality Visuals: Use professional, high-resolution images and, if possible, include a virtual tour or 3D floor plan. Visuals are crucial in showcasing the property and attracting potential buyers.
Compelling Property Description: Write a captivating and informative property description. Highlight the property's unique features, amenities, location advantages, and any recent renovations or upgrades.
Social Media Integration: Include social media sharing buttons to encourage visitors to share the property with their networks, increasing exposure and potential leads.
Virtual Tour and 3D Floor Plans: If available, include interactive elements like virtual tours or 3D floor plans. These features enhance the user experience and provide a more immersive view of the property.
Neighborhood Information: Provide information about the surrounding neighborhood, such as nearby schools, parks, shopping centers, and transportation options. This gives potential buyers a broader perspective of the property's location.
Call-to-Action (CTA) Buttons: Use clear and compelling CTA buttons throughout the website to prompt visitors to take action, such as scheduling a viewing or contacting you for more information.
Branding and Contact Information: Incorporate your branding, logo, and contact information on the website to reinforce your identity and make it easy for visitors to get in touch.
By following these best practices, a real estate agent can create an effective single property website that attracts potential buyers, showcases the property's best features, and ultimately leads to successful sales.
AVAILABLE BUILDING BLOCKS
BASICS 🖥️
Plan - Plan allows members to include floor plans of the subject property.
Image - Image allows members to include images from a variety of sources such as file uploads, Your Gallery images, stock imagery and GIFs.
Matterport - Matterports are virtual 3D tours of a property. With the Matterport block you can include the my.matterport link to embed it into your website.
Image Slider - Image Sliders allow members to feature photos in the order they want, highlighting a property's best features.
1, 2 & 3 Columns - Columns allow members to include content in a formatted view. These columns can include additional building blocks such as Images, Headlines, Buttons and more.
Headline 1 & 2 - Headlines allow members to provide introductions to each section appearing on their websites.
Text - Text boxes allow members to include formatted text boxes in their website, whether it be property romances, neighborhood information, or other pieces of information you want explained about the property.
Button - Buttons can be added to your website to link out to external pages, new emails (mailto:email@domain.com), new phone calls (tel:1231231234) and even text messages (sms:1231231234). Members will be able to format the button with different background and text colors, widths and font sizes.
Social Group - A key to a single property website is to have potential buyers contact your for more information. Part of that may be connecting with you on social media. Your social media links will automatically be included when they're populated in your profile.
AGENTS 👤
The Agent block can be added to a single property website when you're partnering on a listing with another agent. The format of the new Agent block will mirror the existing format and these can be added in any order, so you can indicate Primary and Co-Listing agents accordingly.
VIDEO 🎥
Members should include videos on their single property websites because videos are exceptionally effective in marketing properties. Videos engage potential buyers more effectively than static images or text. The Video block can be added to pull videos in from YouTube, Vimeo and you can even upload MP4 files from your computer.
ARTICLES 📰
Featuring neighborhood news, events and more can be captivating for potential buyers and displays you're the local market expert. Members can add the Article block in three (3) different layouts; Image Top, Image Left and Image Right.
MAP 🗺️
The Map building block allows members to add an interactive map in a variety of colors and styles. The map will center on the subject property and allow visitors to zoom in and out and pan the map around to explore the area.
LINKS 🔗
Depending on your brokerage's website, your single property website will generate a unique URL that includes the property address. This URL might be similar to 123-n-main-st.rechat.site. These domains are completely FREE and will NOT EXPIRE.
CUSTOM LINKS 🔗
If you wish to, you'll have the opportunity to purchase a custom domain, or hyperlink. These hyperlinks may be more similar to a "normal" website you might think of such as 123NMainSt.com, 123NMainSt.info or 123NMainSt.forsale. These links are purchased through Rechat from GoDaddy. Prices vary and the Terms & Conditions will need to be acknowledged prior to purchasing.
Note: The custom hyperlink is valid for ONE (1) YEAR and WILL NOT auto-renew. If members wish to renew their purchased link(s), please visit www.godaddy.com and click "Forgot Password", enter the email address associated with your Rechat account and proceed accordingly.
